SMS, also know as text messaging, is built into over 95 percent of all mobile phones in the market place today.

Text messages have over a 90% read rate compared to an 8% read rate of email and 2% of print.

Today, more than 92.5 million consumers actively text message in the United States.

Worldwide over 350 Billion text messages are exchanged monthly, of those 15% are commercial and marketing.

A recent Jupiter Research reported 30% of consumers want to have coupons sent to their cell phones.